Making advanced DeFi strategies usable

Overview

Undoxxed is a DeFi strategy platform built for users who want sophisticated on-chain strategies without wrestling with complexity. The goal was to deliver a product that felt premium, intentional, and easy to use, while supporting leverage, cross-margin mechanics, and multi-chain execution. I was responsible for the full front-end build and aligning design with implementation.

Challenge

• DeFi strategies were inherently complex, but the UI needed to feel simple.
• Execution flows had to remain intuitive despite leverage and cross-margin mechanics.
• The platform needed to feel premium and trustworthy for high-value users.

Solution

• Designed and built the entire front-end from scratch with clarity as the priority.
• Implemented wallet connection and network detection for smooth onboarding.
• Translated complex strategy mechanics into clear, step-by-step flows.
• Worked closely with the UI/UX designer to ensure tight design-to-code alignment.
• Used GraphQL and Axios for efficient, predictable data fetching.
• Added subtle motion and transitions with Framer to reinforce confidence and quality.

Results

• Delivered a polished, launch-ready interface with a premium feel.
• Reduced friction around strategy execution for non-technical users.
• Positioned the product as a serious, high-end DeFi platform.
• Built a scalable UI foundation ready for future strategy expansion.
• Maintained fast, responsive performance across complex data views.